Aura is a startup brand specializing in wigs. I created the logo by merging the letter “A” with the texture of curly hair, reflecting both the brand name and its core product. The packaging design focuses on a clean, bold look that stands out from conventional wig boxes, giving the brand a modern and premium feel. Additionally, I designed a set of intuitive icons to clearly communicate the wig’s key features, ensuring customers can easily understand the product at first glance.